Business · For Owners & Directors

Practice Growth Operating System a 52-week clinic-owner playbook.

A nine-module business education program for clinic owners, directors, and lead clinicians. Built from the same operating playbook we use to run a 6-clinic, 60+ staff allied health business, refined over a decade of building, buying, integrating, and operating clinics.

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52 weeks of structured content

9 modules, 60+ sub-topics

Weekly sessions + workbook tasks

Private community

The full curriculum

Nine modules, built around the decisions an owner actually makes.

Each module spans several weeks of structured sessions, workbook tasks, and applied implementation work inside your clinic.

Mindset

Foundations · "Why"

Mission, vision, values
Culture, behaviours, standards
Defining your "why" (and how to keep it visible)

Building an Organisation

Structure for growth

Org chart design (current state vs. future state)
Career pathways for your team
Who you need, and when to hire them
PDIs and KPIs for every role

Strategy

Positioning & competitive advantage

Systems thinking and service model design
Competitive advantage and USP
Market position and pricing strategy
Recruitment pipelines
Vertical vs. horizontal growth
Target market (demographic and psychographic)
3-year strategic plan

Planning

Operations & analysis

Key and core processes (front-end and back-end)
Service delivery procedures
PESTEL analysis
TOWS / SWOT
Porter's 5 Forces
1-year operations plan

Marketing

Acquisition & nurture

Google and Meta paid acquisition
Referral networks and branding
Acquisition costs and lifetime value of a patient
ROI for marketing spend
Red brain / green brain (emotional vs. rational decision-making)
What's-in-it-for-me (WIIFM) messaging
CRM and nurture sequence design

Sales

Front-desk conversion

Admin and phone scripts
Answer and booking rates
Rapid Access Programs (RAPs)
Recalls and reactivation

Leadership & Management

People, culture, performance

Motivating factors and the Johari Window
Stages of growth and the owner's role in each
Delegation, leader styles, dissonance, intuition, communication
Managing difficult staff, patients, and referrers
Culture (including tribal culture), and the levers to lift business KPIs
Recruitment, training and onboarding, retention
Performance management, exits, HR
Values-based decision making

Finance

Numbers, structure, wealth

P&L, balance sheet, cashflow
Industry benchmarks
Employee vs. contractor structures
Financing growth
Protecting assets
Building wealth outside the business
Financial forecasts
Negotiating (staff, leases, contracts, partners)

Innovation

Where the industry is heading

AI in the clinic and the back office
Virtual assistants (VAs) and outsourcing
Automated processes that scale

ROI Guarantee

If you complete all course work and implement the systems as taught, and you don't make back your investment in program fees, we'll refund the program cost in full. Full terms on the main site under Our Guarantee.

What's included

Direct access to Matt, across the whole year.

Every enrolment includes one-on-one and group access designed to make sure the curriculum actually lands inside your specific business. These additions alone are valued at over $1,750.

Free Business Health Check

Valued at $750 · Included

An initial 1:1 deep-dive at the start of the program. We map your business against the framework, surface the "easy wins" and the "priority actions", and give you a tailored plan for week one onwards.

Quarterly 1:1 with Matt

Valued at $1,000+ · 4 calls

Four scheduled 1:1 planning and accountability calls with Matt Lewington across the year. We review your progress, refine your priorities for the next quarter, and unblock whatever's stalling.

Fortnightly Drop-ins with Matt

26 sessions · group format

Open drop-in sessions every two weeks. Bring questions on any topic in the curriculum or any live situation in your business. No question this week? Sit in and learn by osmosis from the questions other owners bring.

Bonus inclusions alone are valued at $1,750+. Bundled into every Practice Growth Operating System enrolment at no additional cost.

After your 52 weeks · Optional

Continue with the cohort as Alumni.

When your 52-week program ends, you have the option to continue with ongoing access at half the program price.

$99 / week, ongoing

Half the original program weekly price · Cancel any time during the alumni period.

Continued access to the private member-only community
Fortnightly drop-in Q&A sessions with Matt
Quarterly catch-up calls with Matt for accountability and planning
Ongoing access to all program resources, frameworks and templates
Access to new content and refreshed templates as we add them

How it works. If you paid weekly: your subscription automatically transitions to the $99/week alumni rate when your 52-week program ends, unless you opt out. We email you 30 days before the transition with a one-click cancel link. You can cancel the alumni subscription at any time after that point — no lock-in, no notice period, no exit fee.

If you paid upfront: there is no automatic continuation. We email you near the end of your year inviting you to opt in to alumni at $99/week if you'd like to continue. Otherwise your access ends with your 52 weeks.

Full terms are in our Terms & Conditions.